In a recent developments Anyoption, one of the oldest and well known binary options brokerages has set its sights on an initial public offering (IPO) on the London Stock Exchange Alternative Investment Market by submitting the letter of intent next month and potential listing by February 2015. If you are unfamiliar with an IPO, it is the first sale of stock by a private company to the public.
The apparent goal for Anyoption is to raise approximately £30 million for acquisitions of online advertising companies in the United States, Australia, European Union and Japan. This could mean big changes in the binary options industry as the acquisition of online advertising companies would likely soley be pushing clients into binary options.
Currently Anyoption has a reported 20% market share in the world of binary options and has revenues exceeding $40+ million per year with over 100,000 active clients per month.
This could mean amazing things for all of us as binary options continues to grow which could bring in more and more companies trying to earn our business with better payouts and more interesting platforms and features. So let’s keep an eye out for Anyoption and its plans for the future.